Don Martin Limited Marketing Analysis Case Study

hold out Martin Limited marketing Analysis - Case Study ExampleThe subscriber line has attempted several strategies to increase its profits, including increase the prices of its products, increasing production lines, and promoting the task through newspapers and radio. Due to these pitfalls, marketing strategy is exceptionally paramount for the success of the business (Pearce and Hardy 379). Most of the customers in this business are low income earners. They also live within the business jurisdiction. Due to their limited income, these customers require low priced products. To take up more customers from the area, Don Martin limited has decided to undefendable credit account to its customers. Despite pass credit to customers, the business has continued to lose them due to low-down services and senior high school cost of its products. Frequent increases in price to maximize profit have, therefore, discour ripened customers from shop in Don Martin limited. To attract more cust omers and compete effectively in the market, the business should consider step-down the cost of its products. The demographic size in the business location is high. The business is located along the highroad street right in the middle of the city blue-collar district (Michael and Kenneth 379). The business electric potential customers are blue-collar workers who constitute both middle and lower class males and females. There are distinguishable products in the business essential to the potential customers. The bod of people in the town where the business is located is high enough to make the business succeed and earn adequate profit. To attract a considerable number of potential customers into the business, the business managers and administrators must consider change the quality of their services. As confirmed by Don Martin, many customers expect quality services from the salespersons in the business. The business potential customers are middle senior(a) people. Most of the products sold in the store are regularly used by middle develop people. Additionally, most of the blue-collar jobs are done by energetic middle aged people. Middle aged people buy products from Don Martin limited during weekends and in the evenings. To attract most of these customers, Don Martin administrators should consider offering their services over the weekends and during evening hours. Middle aged people also prefer buying their firm products close to their residential areas. Therefore, Don Martins limited should consider opening businesses nears their residential areas. They should also consider improving their services delivery. This is due to the fact that most young people prefer quality services for their money. To attract and retain middle aged customers, the business management should consider advancing its service delivery to potential customers. In the recent past, Don Martin limited has faced severe reduction in its customers due to its brusk services. To attract more customers, Don Martin limited should conduct market survey to understand its customers needs. The businesses should ensure that the applicable products are offered to young people in their area of coverage. On the other hand, the business has also relied on outdated service delivery methods. As observed by Don Martin, the other stores have offered different products for shoppers to compare. Don Martin limited lacks variety of products and services for the potential shoppers to compare. In its early years, Don Martin lim