Sunday, February 23, 2020

Framework for Ethics Essay Example | Topics and Well Written Essays - 1250 words

Framework for Ethics - Essay Example From this paper it is clear that  the models in addition will analyze characterized components of the systems and expound how organizations corporate ethics enhances business performance. The models will emphasis on how business ethics programs helps in decision making using organization illustration as an example. The corporate culture has to come out clearly. The research should conclude by showing how organizations can measure ethical behavior and structure to maintain stakeholders trust.   Effective systems should enable them obtain ethical culture, improve performance output, formulate ethical decision- making and upkeep an environment that nurtures ethical behavior.According to the discussion  the improvement of business performances and ethical behaviors requires effective leaders to look for better methods to sustain them. The pressure and measurement demand for social performance has given upswing to accounting, social and ethical auditing and reporting. Corporate lead ers have used the Triple Bottom Line model to evaluate on effective framework to ethical auditing system.  The model emphasizes on environmental, social and financial effects that may affect the corporate in decision- making. Leaders engage their organizations in this model to increase their commitment on social responsibility of the corporate, their sustainability and ethical conduct. The model helps leaders confirm that directives applied and investment support add value to the organization in achieving desired output or outcomes.

Friday, February 7, 2020

Segmentation, Targeting & Positioning Case Study

Segmentation, Targeting & Positioning - Case Study Example Other criteria that will be considered is the frequency and sustainability of each market: while the need for ornamental art might be erratic, a long-term advertising campaign would provide a much more stable demand and is therefore a more profitable market. Related products can be grouped initially into â€Å"commercial† and â€Å"non-commercial.† Commercial products are mostly composed of advertising and similar artwork, which can be further broken up into long-term advertising campaigns, singular advertisements, and miscellaneous items. Non-commercial products would include decorative artwork and illustrated content. Products are defined mostly by the need for the products that are produced by the aforementioned artist. Purchasing habits, as dictated by influences such as socio-economic status, demographics, location, and other psychologically-influenced factors will also be taken into account. The commercial art would mostly be targeted at business and advertising agencies. As the artist in question has a degree, he is therefore more likely to be hired by an advertising agency or business for long-term campaigns. This makes long-term campaigns the most profitable market, as individual art for businesses can be sporadic. Also, singular advertisements are not so dependent on the stipulation that the artist has a degree, making it a less-profitable, though still primary, market. Ornamental and content-based artwork will be a secondary market. Ornamental artwork and content-based artwork can be sold to individuals. The price range required in order to make decorative artwork profitable as a primary limits the market to wealthier individuals, but as a secondary market, there is opportunity for smaller works to be offered to culturally-aware individuals throughout the upper- and middle-class. Also, there is significant competition in this field, which makes it a less profitable market. Content-based artwork, which includes web-based art