Detailed explanation of how other businesses support the retail sector P2 Essay

There are many different businesses that help in the retail sector to keep the business going and running efficiently and without these businesses it would be extremely hard if not impossible to get a business off the ground or even keep one running. Opening a sports shop in Manchester To begin with we need a place for all the money to go so that we can keep track of incoming and outgoing money so we need a business account with a bank. A bank is a business that provides a place for you to hold your money securely and also providing a way to track and manage your money and accounts making it easier for you to manage your taxes sales and expenditures and having an account you need someone to manage these for you so you would need an accountant there are businesses that can provide you with an accountant or accountants that will work for you they manage your accounts balancing your sales, expenditures and your taxes giving you more time to work on other areas of the business. A lot of business is now done on computers or if it’s a shop on tills so this requires a place for you to get your computers, tills or other hardware needed to run the store being a sports shop we will be using tills for the sales of products, computers for managing accounts and emailing, printers for making bank notes, receipts and bills and telephones for making calls to make sales and orders so we will need a phone company to provide us with a phone line and an account with them for phone usage, an internet provider to give us an internet connection so that we can send e-mails, check accounts online, make a website to advertise and even sell our goods on which will require a web designer who will make the website and manage it for us. We also need electronics stores that could sell us the computers, telephones and printers. Tills are a specialist item to buy so you will need to find a company that will provide and perform the necessary upkeep on them and we also need I.T specialists who can provide us with the software and management of the software for the tills and computers. We also need to find a supplier to provide us with the sportswear and sporting goods for us to sell a supplier is a company that usually make the goods themselves or buy it from the manufacturers and sell everything in bulk for a cheap price and then you sell the goods on for a profit, so they are two more businesses that can help us manufacturers and  suppliers without these businesses we would struggle to get the goods we need to sell. Then we need logistics companies to transport these goods to us and even from us to the customers, we might also need a place to store our goods so we will need warehousing and possibly security services to make it safe to store the goods so you might look into security companies/businesses that will manage the shops and warehouses. We also have accidents at work in stores and possible needs for legal action so we could do with lawyers/solicitors so finding a law firm that can help is also a good thing to be aware of. When you have problems with the buildings that you are using for your business activities you will need trades people to fix any issues you may be having i.e. Say your plumbing is leaking or toilet facilities or malfunctioning you will need to find a plumber to come and fix the problems you are having, if you need lighting or sockets or general electrical work doing you will need an electrician, if you are building a new building you will need architects, brick layers, window fitters, roofers, carpenters, electricians, plumbers, landscapers and possibly more to make your new building. If you want to expand your business and help it grow but you haven’t got the money for it straight away you might consider looking for investors who will give you the money upfront for your business venture for a percentage of the company profits. We also have accidents and tragedies that happen and could cause problems or losses within a company and for these times you can also get insurance from an insurance company who will help you and even pay for any issues that need to be fixed and solved. So to sum it all up there are many businesses that we need to make a business and to keep a business running and without these different businesses there would be no retail and no business.

Do Women Have To Behave Like Men In Order To Succeed Essay

The old Virginia Slims cigarette print advertisement said â€Å"You’ve come a long way baby. †, a reference to the fight of women for rights equivalent to those of men. Indeed women’s suffrage has come a long way from the days of chaining themselves to wagons in the crusade to get women the right to vote. These days, women have become an important and integral part of society. Women are now movers, shakers, and builders who help shape the future not only of nations, but of the world. The question being asked now is â€Å"Have women lost their sense of womanhood in the quest to be treated as an equal of their male counterparts in the workplace? I believe that nothing could be further from the truth. Women do not have to behave like men in order to succeed because it is their womanhood that sets them apart and makes them more effective than men in most instances. I believe that women are successful in whatever they undertake because they have been blessed with the ability to balance hard as nails logic with emotional consideration for the final outcome of various discussions. This is not to say that one sex or the other shall be more successful in a given field based solely upon the gender of a person. A clear example of such a scenario can be seen in the highly successful political careers of former Arkansas governor and president of the country Bill Clinton and his wife, the senator from New York Hillary Rodham Clinton. Their relationship I believe, is a symbiotic one wherein Hillary was allowed to keep her femininity even has she proved to be just as hard working and dedicated to her political career as any man elected to public office. This is a political relationship that borrows strengths and weaknesses from each other. Bill Clinton styled himself after his political idol, the late president John F. Kennedy but, recognized the potential of his wife to be his productive partner in the political arena not only because she was a woman, but because she is a highly intelligent and analytical person who can see things that he may not see. While Bill Clinton was viewed as a politician gifted with skill, intelligence and an uncanny ability to deceive people for his own political benefit, he was also granted the abilities of resiliency and endurance. The very same qualities that people now see Hillary sharing with remarkable similarity with her husband who is also her political mentor. It is this sharing of strengths and weaknesses that makes him a formidable man and she a formidable woman. As a woman, Hillary faced the same problems and wife faces, most notably, the seemingly endless philandering of her husband and the subsequent results of her decision to stay by his side no matter what the cost. She has always shown that she is a true-blue woman in dealing with her private affairs with her husband by keeping her reactions out of the press and dealing with the problem privately whenever possible. This however, did not make her less of an equal in the eyes of her husband who gave her, at the time of his presidency, the voice to be heard in the political decision making process that is usually reserved for the vice president and attorney general. President Clinton had openly said during his presidency that he valued her opinion and she had influence on his administrative policies. Did she have to behave like a man to achieve that status in their relationship? No. Instead, she was the other voice that Clinton may or may not have heard from his political advisers. She was the voice of the women in the White House. Since they were a tag team in the White House during his presidency, it is expected that if Hillary makes it to the White House in 2008, Bill will then take on the role of adviser to the president just as Hillary did for him and in the process, they will continue to be mirror images of each other for the benefit of the country. This time, Bill will be voice of the men that Hillary listens to and considers. In conclusion, I would like to point out that some of the most notable names of political leaders in the 20th century have been women. Margaret Thatcher, Cory Aquino, and Indira Gandhi to name but a few. All are women who were not just political leaders but daughters, wives, and mothers as well. Women in the true sense of the word, but leaders in the world formerly dominated by men as well.

H&M company analysis Essay

H&M were established in Vasteras, Sweden in 1947 by Erling Persson. World events and trends of monumental significance have occurred, since the little Swedish ready-to-wear chain developed into a multinational concern with stores in 18 different countries. When their store opened in Stockholm’s kungsgatan, there was a queue one kilometer long and the traffic police were forced to intervene. H&M stands for Hennes and Mauritz, it is a Public Limited Company, whereby all the stores are owned and solely run by H&M.  Business forms such as joint ventures and franchising are therefore not possible. H&M are regarded as a high street fashion retailer, aimed at ‘everybody’ – and always with the best prices. They are recognised for inexpensive but trendy clothing. They currently have 901 stores located in 18 countries, employing 39,000 employees. The focus on foreign markets began with a store in Norway in 1964, and due to this inter? national status they currently occupy market share allover the world. By 1961 H&M opened a store in Norway and by 1964 in Denmark, they were quick to keep up with changing trends. In 1974 H&M was listed on the stock exchange, and they opened stores in Europe. By the 1980’s H&M began focusing on internationalization with a new managing director Stefan Persson. Stores were opened in Germany and the Netherlands and the share prices rose. H&M got their first in house designers with pupils hand-picked from the fashion and tailoring colleges in Stockholm to work in Norrlandsgatan, where there was also a major drive on jewelry and accessories. In 1983, H&M offered their customers a new and convenient way of shop? ping, by selling clothes by mail order, in order to keep up with competition, which was becoming more and more intense. By the 90’s H&M were greatly worried by the impact of e-commerce, more companies were starting to have web pages, and by 1995, companies began providing the service of Internet shopping. In 1992 H&M opened in Belgium, 1994 in Austria, and by 1996 in Luxembourg. A dramatic change came about for H&M in 1998 when they began selling on the Internet. It was apparent to directors, which they had to do this, as competition was becoming fierce, and profits were lowering. Today H&M has received global recognition for its designer collaborations, including Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Rei Kawakubo of Comme des Garà §ons, Matthew Williamson, Jimmy Choo, Sonia Rykiel and Lanvin. Every H&M store is unique: our One New Change store is H&M’s first in the City of London and carries collections and accessories for women and men, including tailoring and suiting and a selection of swimwear. H&M Company Profile Production H&M does not own any factories. Instead, clothes and other products are commissioned from around 800 independent suppliers, primarily in Asia and  Europe. The H&M buying department plans the range. After that, all practical aspects are dealt with by our production offices. These production offices, where most of the employees are drawn from the local population, are in constant contact with the suppliers. The production offices are responsible for placing the order with the right supplier and for items being produced at the right price, making sure that they are of good quality and delivered at the right time. They also audit that production takes place under good working conditions. The production offices perform extensive safety and quality testing, including checks for shrinkage, twisting and colour fastness, as well as ensuring that the chemical requirements have been met. A product’s lead-time can vary from a couple of weeks to six months. For high-volume fashion basics and children wear it is advantageous to place orders far in advance. Trend-led garments produced in smaller volumes require considerably shorter lead times. H&M strives to order each piece at its optimal moment, finding the right balance between price, time and quality. Strategy- Global expansion H&M stores should always be located in the best business locations, whether in a big city or a small-town shopping centre. This has been a firm principle of H&M’s since the very first women wear shop opened in 1947, and it is still true today. We always look for the best business location combined with the most favourable market terms. That applies to H&M as well as & Other Stories, Cheap Monday, COS, Monki and Weekday. H&M does not own any store premises, which makes way for flexibility and adaptability. By renting space, we can move at the same pace as our markets. Long-term quality lies at the heart of the expansion strategy. Before H&M moves into a new country or city an assessment is made of the market’s potential. Factors such as demographic structure, purchasing power, economic growth, infrastructure and political risk are analyzed. Alongside expansion, existing stores are renovated, offering customers all over the world exciting new shopping experiences. H&M is also working actively to make all stores sustainable in the long term, for example through energy-saving initiatives and environmentally adapted materials. H&M remains positive towards future expansion and new business opportunities. The growth target  is to increase the number of stores by 10–15 percent per year with continued high profitability and at the same time increase sales in comparable units. The strong pace of expansion is continuing in 2013 with a planned 350 new stores net. This means that we will effectively be opening a new store every day. In 2013 the highest rate of expansion will again be in China and in the US. Investments will also continue within online sales. H&M plans to launch online sales in the US, the world’s largest market for e-commerce. Vision and Mission H&M ‘s vision is to always provide the customers with better offers than before and to constantly exceed their customers’ expectations. At the same time, H&M also trying to be most popular fashion brand in the world and H&M took many years of efforts to realize it. â€Å"2010 was a very good year for H&M with a sales increase of 15 percent. Profit after financial items increased to SEK 25 billion. During the year we improved our market position further with a strengthened customer offering by giving the customers even more fashion and quality at the best price. The economy improved from 2009 but in several countries the economic situation was still uncertain and difficult.†-Karl-Johan Persson, CEO From the comments of CEO Persson, we can see that the mission for H&M is to strengthen customer offering by giving more fashion and quality at the best price. H&M Strategic Planning Establishment & Effectiveness To achieve that vision and mission, H&M strive to make the costumers the best offering about the design and fashion. for example, the British fashion designer created a capsule women’s collection got a fantastic sales when it was launched in around 200 H&M stores on 23 April, 2009.Its bright colors and lively patterns attracted customers. And only a month later, a more comprehensive summer collection which was typical Matthew Williamson wonderful colors and patterns arrived in the stores. The pieces also worked really well with H&M’s own summer collections. H&M expanded substantially during 2009 and 2010, opening stores in numerous exciting new markets. For example, Lebanon in October 2009,Russia in March 2009, Beijing in April 2009,South Korea, Israel and Turkey in 2010 and Croatia, Romania, Jordan,  and Morocco in 2011.With the fast expansion all over the world, H&M is gradually becoming stronger and have a firm position in this industry. At the same time, H&M are still trying to expand the online and catalogue sales, because the stores are not the only place customers can enjoy shopping with H&M. At the beginning of 2011, they have been launching the new H&M Shop Online in the markets where they offer online and catalogue sales before, easy and fun as visiting a store, regardless of whether customers shop by tablet or smartphone, via apps or directly at hm.com. H&M’s interactive shop online offers easy navigation and is much appreciated by customers in all eight countries where H&M and H&M Home offer online shopping: Sweden, Norway, Denmark, Finland, Germany, the Netherlands, Austria and the UK. Since January 2013 H&M shop online is completely mobile-adapted. In the US, the world’s largest retail market, H&M plans to offer online shopping from summer 2013. Distance selling is a vital and growing complement to stores. COS, Monki and Weekday offer online shopping in 18 European countries. The new H&M brand & Other Stories, which is launching in spring 2013, will be available both in stores and online. & Other Stories will offer shopping online at stories.com in ten European countries. H&M’s communication is global and hm.com is one of the world’s most popular fashion websites. Fashion enthusiasts all over the world interact with H&M via social media and apps. H&M is also one of the leading fashion companies on Facebook, Twitter, Instagram, Google+ and YouTube, as well as on China’s social networks Youku and Sina Weibo and Russia’s VKontakte. Social media spreads the news further about H&M when the brand expands into new, exciting markets. Naturally, it will help H&M to achieve its vision in the future. Furthermore, goal of H&M is â€Å"to increase the number of stores by 10 – 15 percent per year† Under the goal, in 2009, H&M was expanding rapidly. We can see from annual report 2009-2012, during 2012 H&M opened 304 new stores n et. Achieve goal that 10 – 15% new stores net per year. External Analysis Opportunities There are several opportunities for H&M to develop its business. As the online market is more and more developed and H&M should start to sell its  product online. At the start of 2011, H&M are launching the new H&M Shop Online in the markets where they offer online and catalogue sales already. Shopping experience and functionality have been improved. Around the end of 2010 they plan to start online sales in USA where should be the world’s largest online market. In addition, the economic crisis was really strong and it may increase the interest of the population for cheap and fashionable clothes. Finally the development of some Asian countries such as Vietnam can give the opportunities to H&M to found new suppliers cheaper and more preferment in terms of quality and time of production. Some supplier markets with high purchasing power and plenty of customers are with an interest in fashion, just like in our Asian markets, China and Japan. H&M’s expansion is rapid and running parallel on four continents. Many potential projects are running simultaneously and competing with each other. â€Å"There are considerably more opportunities for new openings than the stores that we actually door open,† says Stefan Larsson. â€Å"During the establishment process we decide against some potential stores. Only the best business opportunities remain. The aim is to create the best H&M stores through a combination of best location and best possible business conditions, wherever they are in the world.† Threats The major threat is that this market is full of competitors that are constantly growing and that are generally aggressive. That’s why H&M should keep its effort in differentiation in order to face this competition. In addition, there are other risks and uncertainties they cannot avoid and predict. It related to fashion, weather situations, climate changes, trade interventions and exchange rates, but also in connection with expansion into new markets, the launch of new concepts, changes in consumer behavior and handling of the brand. The year was also full of challenges. The global financial crisis and recession, with more consumer restraint and discount driven markets, naturally affected. However, H&M recognized that there were things they could have done better too. Self-criticism and striving to make constant improvements are part of H&M’s corporate culture and they work hard to become more efficient in all areas. Increased efficiency also means that they can invest i n giving the customers an even more attractive offering. Internal Analysis Strengths H&M’s strengths include a good brand image and cheap price. H&M has established a strong brand which motivates employees creating unity and attracts skilled work force. The company benefits from a good image from the customers and they have a strong fame everywhere in the world thanks to its huge number of outlets. Also the prices that H&M offer to its customers are really competitive thanks to the cost saving management way of the company. Cheap price is known by everybody. Their other strength is that they have a wide range and many different concepts. The entire concept of low priced apparel has brought loyal customers for H&M for years. The various departments for women, men, teenagers and children are their foundation. They can work with them in different types of buildings, street locations and shopping centers with very different characters. Weaknesses As the company wants to save money everywhere it’s possible, the distribution system is really slow and it takes a lot of time to deliver a product to the outlet. It may be really bad for the reaction time if the company to the competitors offer. Also the low quality of the product could give to the customers the need to go to the competitors. H&M has amount of suppliers. This is a good thing. However, as H&M’s production units add up to 2700, the control of all these demand great resources and management. If H&M cannot maintain its effective organizational structure, the situation may lead to the failure of control. SWOT Analyze Strengths: Qualitative and high fashion items for a extremely low price. A wide range of collection of products which are permanently renewed Some lines products in store are created by guest designers This company is very reactive and has very fast delivery times Well-known brand with powerful financial resources. Weakness: Production at one time of a wide volume of product with no guarantee of any sale. A wide range of targeted customers and so a wide range of different  style without any real focus on a particular type of customer or tendency. Not innovative fashion products but copy of the luxury or high fashion brands. Opportunities Fashion plays an increasingly important role in society. For both men and women. Growing market and so at a worldwide level. Economic crisis: people try to find solutions to buy the cloth which is economical and practical. Threats: Many competitors present on this market. Fashioning products change very frequently and quickly. Other risks and uncertainties they cannot avoid and predict. It related to fashion, weather situations, climate changes, trade interventions and exchange rates Benchmarking Benchmarking is an analytical tool which is often used to determine whether a company’s competency of value chain activities are strongly competitive compared to other rivals so that it can be confident to winning in the marketplace. Benchmarking includes measuring costs of value chain activities in an industry to formulate â€Å"best practice† among competitive firms with the views of learning or improving on those best practices. Benchmarking can make a firm to take action to improve its competitiveness and win a good position by identifying value chain activities where rival firms have comparative strengths in cost, service, operation and reputation. It can be typically measured by quality, time and cost. Through learning the benchmark company, we can make improvements which help to do things better, faster, and cheaper. The most important part of benchmarking is to gain access to other company’s value chain activities with associated costs. Benchmarking needs to compare the process of management or results with the best firm in this industry, think about how they perform it, how to compete with them. Organizations evaluate various aspects of their processes in relation to best practice companies’ processes, usually within a peer group defined for the purposes of comparison. As an organization, benchmarking allows to develop plans in  order to make improvements or adapt specific best practices, usually with the aim of increasing some aspect of performance. In this case, the rival of H&M, Zara has been selected as the benchmarking target. They have something in common which is easy to compare with. Both of them are successful apparel company and have a huge popularity in the same industry. However, they own difference business strategy to conduct the business performance. The aim of benchmark in here is to evaluate H&M’s strategic management and learn some experiences to improve their strategy and performance better. Zara is a subsidiary company of the Spanish Inditex Group. It is a famous apparel brand, and also the exclusive brand of apparel retail chain of Zara brand. It was established in 1975 in Spain. As a part of Inditex Group, Zara is ranked to the third around the world and the first brand in Spain. Among 56 countries, it has owned the establishment of more than two thousand clothing chains. Zara is always favored by the young people who love the fashion. It stands out by the excellent design and cheap price. In short, everyone can embrace high fashion in Zara. Now Zara has established 2200 women’s apparel chain shops in 27 countries in Europe and the 55 countries in the world. In 2004 its revenues ups to 4.6 billion Euros, profits of 440 million Euros. This performance is even better than GAP and H&M which is the largest brand in U.S. The main point of the H&M strategy is to achieve lower costs combined with differentiation. The differentiation is mainly based on more fashionable limited collections. For Zara it’s completely different because they try to be more fashionable for reasonable prices. Not the cheapest prices in general, but cheap prices comparing to competitors who offer similar products. Hierarchy of strategy 1. Corporate strategy The first hierarchy is corporate strategy. It describes the set of businesses, markets, or industries in which the organization competes and the distribution of resources among those business. The direction an organization takes with the objective of achieving business success in the long term. H&M have a constant corporate strategy based on really fast market coverage by opening constantly new stores every week. The company has plans to double its number of outlets by 2013 that implies that they plan to have about 3000 stores around the world. It means that they open every days a new store. They want to be present everywhere in the world and in every activity areas. They are also always looking for occupying markets share from the competitors and increasing the amount of sales, the popularity and the profit 2. Business strategy The second hierarchy is business strategy. Business strategy usually happens at the business unit or product level and it emphasizes improvement of the competitiveness, positions of a corporate products or services in the specific field or market segment served by that business unit. There are two main categories in business strategy: low-cost and differentiation strategies. The strategy of H&M is both lower costs and differentiation: They are constantly looking for reduce cost in every step of the business in order to offer to the customers the best prices. First they have a simply supply chain management that is based on a â€Å"just in time† management system. Delivery times vary from 2-3 weeks to six months, depending on the type of product. It is therefore important to be able to order each item at the right time for stores in order to have it on time. The short delivery times is not always wanted because they must consider the compromise between price, time and quality. They also save cost in producing in Asia and they have partnership with cheap suppliers that produce fast and cheap. In the same time they really want to be different than the competitors in order to have a competitive advantage. This sector is really competitive and H&M need to be different to attract the customers and increase the market  shares. To achieve this differentiation, they regularly offer special limited collections designed by famous artist or designers such as Roberto Cavalli, Madonna, Karl Lagerfeld and so on. 3. Functional strategy The third hierarchy is functional strategy. It is the approach taken by a functional area in order to achieve corporate and business unit objectives and strategies by means of optimizing resource productivity. For example, an IT company such as Samsung will surely have a functional strategy based on research and development in order to create new IT materials and be more competitive. The H&M functional strategy is also based on the research and development area of its organization as they are constantly looking for new models in order to be different from the competitors. They use more than one hundred designers to create the new model in order to create fashion and not following what the competitors did. In addition, as we previously seen, they also work sometimes with famous designers to make special collections. These strategies must complete and consistent with each other in order to have an efficient global strategy. But we must also say that these strategies must be in accordance with the goals and the image that the company wants to share with customers. In this case H&M has a goal that is really different to the strategy is that the company wants to offer products that are good in term of quality, nevertheless at the same time they use cheap suppliers in order to be competitive and offer the best price to the customers. BCG MATRIX In order to construct the BCG matrix of H&M, first we need to identify the SBU-Strategic Business Unit. According to H&M’s annual report, there are 4 main SBUs are currently been run by this firm, namely, women, men, teenagers and children. Recommendations for H&M The paper has analyzed various aspects of H&M’s strategic management and its implementation. Based on these facts and theories, recommendations can be made for the company. Generally speaking, my recommendations are simple. 1. As the most competitive rival, Zara is not so dangerous yet, but H&M should keep an eye on their growth and strategy, and try to change the strategy flexibly all the time. 2. Lacking own supply chain is one of weak point of H&M. If H&M develop own supply chain management, the production process will be faster and reactive which can bring more profits. 3. H&M has already had a big market share in the world. For the present, maintaining the development efforts and getting the market penetrations are better strategy. 4. H&M should take more efforts on the fashion design and product more fashionable clothes with cheaper price to attract own specialized customers. Most importantly, I think that H&M doesn’t need to reduce the expansion. Because of this speed of expanding, many people doubt that H&M raised the cost and loosed the control due to the amount of suppliers. In my opinion, it has the ability to control and monitor the suppliers. I also recommend that it can focus on some emerging markets, like China, Malaysia, Singapore†¦As a Chinese, I think China had indeed embraced globalization, but of a sort. For example, traveling through Shanghai, it would be hard to distinguish it from Taipei, Hong Kong, or any US city for that matter. The wide street ispacked with automobiles. Bright Neon lights decorate the shops. You will find Chinese wearing Nike shoes or Calvin Klein tees, and drink Coca cola. The impression is that foreign products and influence flows free and accepted readily at China. Compared with domestic products, they prefer international brand like H&M and Zara. There are of course foreign companies able to set a stronghold in the Chinese soil, but only those who came utterly prepared, knowledgeable in Chinese society, and committed to do business. After all China is a large country with its transportation and communication sector still under development. The immediate issues faced by the investors were cultural differences, trade barriers and government restrictions.

Compare & Contrast Edgar Allen Poe's The Tell Tale Heart and The Fall Essay

Compare & Contrast Edgar Allen Poe's The Tell Tale Heart and The Fall of the House of Usher - Essay Example â€Å"†¦found myself, as the shades of the evening drew on, within view of the melancholy House of Usher. I know not how it was - but, with the first glimpse of the building, a sense of insufferable gloom pervaded my spirit. †¦I looked upon the scene before me - upon the mere house, and the simple landscape features of the domain - upon the bleak walls - upon the vacant eye-like windows - upon a few rank sedges - and upon a few white trunks of decayed trees†¦Ã¢â‚¬  (Baym/Poe, 1553) Against this gloomy background we are introduced to the narrator who remains nameless as is the narrator in The Tell-Tale Heart. In typical Gothic fashion The Fall of the House of Usher’s narrator introduces a striking contrast. He is about to enter the gloomy house with a view to bringing some cheer to his friend, Roderick Usher’s melancholic mood. (Byam/Poe, 1553) True to Gothic form Poe has succeeded in introducing us to a subliminal element. This is a subliminal element in that the reader will not hesitate to latch onto as a false sense of security, expecting brightness and a cure to the malady afflicting Roderick Usher. This is a typical technique of Gothic writers. (Punter, 116) The Gothic element of fear is set up in a different way in The Tell-Tale Heart. The narrator first introduces us to fear that has been instilled in him as a result of the physical condition of an old man’s eye which he described as: â€Å"One of his eyes resembled that of a vulture -- a pale blue eye with a film over it. Whenever it fell upon me my blood ran cold, and so by degrees, very gradually, I made up my mind to take the life of the old man, and thus rid myself of the eye for ever.†(Baym/Poe, 1589) Both tales describe madness in a similar nature. Although in The Fall of the House of Usher, madness is viewed as a malady to be cured while in The Tell-Tale Heart madness is viewed with optimism. Usher who is a hypochondriac complains of having an over sensitivity to sight and sound

Media Imagery Effects on Adolescent Girls Research Paper - 1

Media Imagery Effects on Adolescent Girls - Research Paper Example In the book Everything’s an Argument with Reading, is designed to be a true alternative to the traditional argument (Williams 81). It complements students approach with unique broad examples and therefore responds soundly to reasoning around them. In most cases argument of evaluation provides profound decisions about someone's life through the involvement of certain standards (Williams 83). The particular standard required for an individual is an establishment of judgment within an individual. A person is required to judge anything that comes across his or her life. This judgment can be an idea, a work of art, a person or a product. It is this lack of sound argumentation that can lead to making a relevant judgment that makes girls susceptible to effects that comes from media imagery (Williams 85). According to Nachbar and Lause (119), the examination of these evaluation criteria such as an idea or art of work is enough to give a verdict that they have impounded on the adolescent girls both positively and negatively. The programs that are aired by the media can influence an adolescent girl to make a decision that leads to an explosive behavior to dangers. An adolescent girl may become frightened and violent with others such as suicidal commitment. Lundsford, Ruszkiewicz and Walters (54) assert that in as much as media provides education and entertainment, they can also result in aggressive attitudes and violent behavior. Violence in the media especially those programs that affect the psychological effect on children and women in advertising or merchandising in media are harmful to girls. As a result of self-image seen, they are therefore influenced to behave and try to imitate their behavior.

Ethics in Information Technology Essay Example | Topics and Well Written Essays - 750 words - 1

Ethics in Information Technology - Essay Example The paper enabled me learning about the down side and the negative aspect of technology which comes in the form of security threat. I learnt this aspect and will help me working more actively and safely on the medium of internet. I also got familiar with the security aspect of cloud computing which is a concept of future days. It has given me a broader view of the ethical issues that are faced by the common internet user in the daily operations performing on internet. It will create awareness towards safe browsing and transactions of large scale. Through this learning, I will adopt number of different things like ensure more security towards passwords, be clear about whom to interact with online and who to avoid and also in case of file sharing, I will be further careful. Safer online operations mean safe working and this in turn means improved performance and quality work delivery. This in the end leads to much more improved career growth opportunities and excelling circumstances. This enables the company working successfully as well as the individuals. With the advancements in technology and I.T, the means of breaking into the network and other breaches also increase. This can be handled through equipping the devises more actively and further learning to operate safely through trainings guidelines and other related functions. Facebook for example is one of the largely used application however the considerations related to the terms and conditions of usage and various other online activities that are posted on the walls of the users profile make up for the concerns with respect to the social networking websites and the users safety. All this poses direct threat towards the users with regard to their privacy, family safety, financial safety and much more. All this can be overcome and prevented through the use of electronic mail. Hence electronic mail finds

International marketing of Safari motors Essay Example | Topics and Well Written Essays - 2250 words

International marketing of Safari motors - Essay Example Advancement in technology including communication efficiency and better international relations has contributed to the promotion of the international trade. Competition has however become a great challenge to the success of international trade but most companies are rising to the challenge. To achieve greater investments and better market opportunities in the international market, it is necessary that primary and secondary market research is done to ensure that information regarding the country is achieved. (Hollensen, 2004) This paper will therefore look into the requirements and plans needed for a company (Safari Ltd) to enter market successfully. The main issues that will be addressed by the paper will be; marketing across borders, risks and opportunities that the company will face and country analysis using SLEPT and size of the Chinese computer manufacture market. Safari motors is computer manufacturing company in the United States located in Texas. This company offers a wide variety of products including the manufacture, assembly, and maintenance of computers. The company has risen from being a retailer of used computers to become one of the improved companies in the sector. It boasts of a financial base of $ 120Million. The company has been for the past two years getting recognition and that it believes it has met the needs for the domestic market and now it needs to explore the international market. Changing nature of international environment There have been many changes on the way international market environments have been behaving especially in terms of diversity. The international marketing environments are usually done through the use of a STEP or PEST analysis procedure. (Hollensen, 2004) This analysis is worth because it determines whether the organization will be fairing well or not. For the purposes of this paper we shall use SLEPT marketing tool to analyze the Chinese market China China is the fastest economically-growing country in the Asia currently and is considered to be very developed come the next decade. Accompanying a rapidly growing economy is the increase in environmental pollution and this pollution is contributed by foreign companies which have heavily invested in China. Currently it is number two economy in Asia. (Lee and Carter, 2005) Ready market With an increase in the economic growth rate of the Chinese economy, most sectors will require computers to improve on its technology and service provision. The manufacturing sector in Chinese has grown bigger in the last few years demanding more usage of the computer software and hardware. The introduction of internet and other communication services such as the mobile phone sector, has taken the country by storm. With an increase in the need for internet access, comes an increase in the need for computer hardware and software. A study conducted by Coopers limited (UK) in China has shown a rise in the need for internet among the Chinese urban population especially the youth. (Lee and Carter, 2005) SLEPT analysis This is an analyzing tool which is used to examine a business environment it stands for social, legal, economic, and political. Social Forces within the society such as media, family and friends have affected the way an organization sells its products. Most of the customers in china believe that products made from America are of high quality or low quality or any other

Observation Essay Example | Topics and Well Written Essays - 1000 words - 2

Observation - Essay Example From the past, working together as a community has been made to go through some definite orientation bestowed by a struggle, tension with a definite concern to all the necessary aspects, which depends on socio-economical and political impacts of working together as a community. That is why it was considered by Greetz that anybody who has ever been to Bali, the length of time used is while doing little job together as a community is much significant in enabling identification of a person as relevant to the community as compared go instances where there is no sense of coordination and togetherness (Dundes 94). Communal work practice is basically concerned with how to improve satisfaction of the societal members based on economics Cultural and social contexts, which make the community, feel as a single society. The possibility for this to be moderated is of high existence because it is based on working together as members of one community in order to satisfy the desire for each other and to ensure that each and every person is committed for the well being of another person (Dundes 94). Greetz stated that, men who are considered to be working towards each other are probably considered to more pompous than a tailless cork. more or less this much similar to a spectacular desperate man who only makes last irrational effort or extricate himself away from hard situations and even similar to a dying cork who makes last movement when subjected to a common situation. Group of persons who share common ideas of professionalism has the capability of evolving under natural situations as basically because they peruse some common goal and are bounded by some specific norms. Such groups or members of the society would stop at nothing but simply work very hard to achieving facts which are only important to the development of all members of the society. Through sharing of knowledge and norms, which govern such

Operation management - Operational Analysis Essay

Operation management - Operational Analysis - Essay Example Like any other Wal-mart store, ASDA is well known for its bargaining pricing of its products and services that it sells. It is also known for giving access and selling a wide range of products and services to its customers ranging from accessories and clothing to gardening and household equipment. Services include photography and pharmacy services. The motto of ASDA Wal-mat store Inc has been to help consumers save money and also help consumers lead a cheaper, but higher and better living standard (ASDA, 2010). The main objective of this company is to maintain excellent customer service by providing quality products at affordable prices. Another objective is to improve the sales of the store and implement productivity initiatives. The company has enjoyed a number of successes, including the ability to buy in bulk, sell products and services in huge volumes, and be able to survive on reduced on low profit margins. This has in turn helped the organization to pass on the cost benefit to the consumers and at the same time be able to give consumers more value for money which has been a crucial part of the success of the company in a highly competitive market. The paper will take an analysis of ASDA Wal-mart stores mainly concentrating on its current operations management activities. Introduction In any organization or company, operational management deals with the design and management of processes, products, services, and supply chains (BARNES, 2008). This mainly looks at the development, acquisition, and utilization of resources that are required by the organization in order to deliver goods and services to its consumers. Operational management ranges from the strategic level to the tactical level and finally, to the operational level. In other words, operational management is a function that aims at making sure that there is a smooth flow of processes to convert input into outputs in a cost effective and efficient way. There is normally demand for companies to su stain themselves and survive in a competitive market. However, there are two ways which company can adopt to which are cutting their costs or increasing their revenue. In both cases, the OM capacity of an organization is challenged. In this competitive market where competition increases all the time, a company like ASDA to implement effective operational management tools and systems in order to ensure that the production of goods and services is maintained smoothly and that the demands of customers are fulfilled quickly. OM attempts to create the desired balance between costs and revenue to get the maximum profit and at the same time maintain the quality of goods and services. Normally, big companies like ASDA have huge responsibilities to be able to keep up with the operational management activities involving capacity planning, manpower planning, acquisition, and control, scheduling, managing quality, material control, cost control, training and development for employees, and facil ity location and layout planning (LOADER, 2007). Information and Analysis Current Operations Below is an overview

Auditing-Accsys Technologies Plc Case Study Example | Topics and Well Written Essays - 1250 words

Auditing-Accsys Technologies Plc - Case Study Example It is exposed to overestimation of financial figures as in the current fiscal it has adopted IFRS for the group has a whole and follows UK, GAAP for its parent company. Unlike in GAAP, under IFRS it requires companies to value financial items at fair market value. If the market value of the asset is more than its written down value, it will lead to overestimation that increases the inherent risk (Carcello & Nagy, 2004). Accsys Technologies Plc has revised its accounting reporting standards from GAAP to IFRS for its group as a whole and not for the parent or subsidiary companies. It adopted IFRS 13 and IAS 1 for the current period. IFRS 13 fair value measurement implies that the value of the financial and non financial items will be recorded in the books at market price which includes inventory, assets, investments, etc. The change in reporting standard might exhibit highly geared assets i.e. assets might have a relative low price in the domestic market compared to the value of its final product. Accsys Plc reported a 78% increase in its revenue and the EBITDA margin for its Arnhem plant was â‚ ¬2.4 million compared to a loss of â‚ ¬.9 million in the last fiscal. The resulting difference in the operating income and loss is a key indicator of its reporting mechanism than its increased demand in the global market (Accesys Technologies, 2015). In the current fiscal Accsys discontinued its licensing partnership with Diamond Wood China Ltd and as per the order of the tribunal was supposed to pay  £1.6 million. It also incurred legal costs of  £.6 million. Such transactions did not feature in its annual report of 2014 and thus clearly indicates the risk of misstatement i.e. arising out of error or intentional actions (Khurana & Raman, 2008). Accsys Plc is in the practice of recognising all cost of revenue to the Arnhem manufacturing plant if it cannot be recognised with the licensee.

Networks and Real-Time Traffic for Industrial Control Applications Essay

Networks and Real-Time Traffic for Industrial Control Applications - Essay Example Wireless infrastructure has come into the picture and provided solutions to the installation and positioning of this gadget that handle data. The question is whether the solution, wireless, has enough capacity to support this system. Wireless technology surveyed seeks to establish the capacity, reliability and most importantly the future and existing modifications to cater for industrial control application needs for data, voice and video transfer. An in-depth analysis of the existing technology and the current support for real-time traffic in industrial control applications has been reviewed. Real-time traffic flows in a network and is required within specific time restraints of a processor simultaneously supply information to another system it is assisting (Rowe et al. 2006). Usually, the traffic flow must be faster and arrive slightly earlier than needed by the receiving device. This is to facilitate appropriate intervention of the data supply. The real-time traffic flow is suppor ted by real-time systems that must operate in a synchronized way and within the same time constraints. The real-time traffic flow towards a receiving device is usually data (inputs) from sensors purposely to compute and monitor system control parameters –outputs- needed for the correct system or process operation on the receiving device. The type of control and monitoring functions provided by the receiving device ranges over a wide variety of tasks, such as turn-off and turn-on signals to switches; feedback signals sent to controllers to provide adjustments or corrections (Simacek 2002, p. 56). Real-time traffic requirements put emphasis on availability and as such data is required time to keep up with the person operating the control application. The control application may be a computer terminal or some other device of similar nature and has a keyboard and screen to assist the operator of the system. The terminal device, in this case, supports the operator or operators and provides retrieval, access and storage functions through a database management system as well as computational power and data processing. A ‘Global Village’ this is a common phrase from the Information Technology experts who infer that the world has become reachable more than it ever has been. Predominantly this has been made possible by the availability of real-time information, as it happens, making an individual all around and knowing all that is taking place. Within seconds of an event happening it spreads all over the world in a matter of seconds and reaches the global audience. It is extremely valuable to commercial organizations, such as, commercial fleet operators, agencies etc. to obtain real-time traffic information from their monitoring systems. Besides, making their operation smooth it provides immense benefits to make predictions of operations and create scenarios for their business strategies. Network operations that support real-time traffic have fundame ntal importance and are designed with the critical nature of business processing in mind. Real-time traffic over the wireless standards, IEE 802.11, is slowly catching up and becoming popular.

Self-Esteem and Child Development Essay Example for Free

Self-Esteem and Child Development Essay Please post questions and answers on the Module Two discussion boards. Unless otherwise instructed, you should submit at minimum of one full paragraph for each question. Each discussion question is worth 5 points. Use the rubric to guide you. Module Two: Discussion Questions 1. What role do you think discipline plays in developing a child’s self-esteem? What forms of discipline best serve the self-esteem of the child or adolescent? -I think discipline plays an importing role in developing a child’s self-esteem. It determines the way children collaborates with the public and their effects to what may happen to the child depending on the way they were disciplined as a minor. For example, punishing to harsh can scar them for life and they can grow with a low self-esteem and not giving them enough punishment can make them into children’s that doesn’t obey their parents and wanting to do whatever they want. 2. List and discuss how activities, clubs, or sports, impact the self-esteem of children and parents. Provide at least two activities, clubs, or sports in your answer. -Children that are in sports, clubs etc. are more likely to have a high self-esteem because self-esteem usually comes from accomplishments and success. Such as basketball players working hard on different techniques on how to win a game that takes time, effort, and determination. But after that big win, the trophies, the crowds going wild it puts the child on top making them trilled over what they have accomplished. Also being involved in a debate club gives you that boost of excitement knowing that whatever your thinking is being heard and your knowledge is being shared , after winning versus someone else gives you the high self-esteem because you just accomplished a great self-achievement.

The Material And Process Requirements In Disc Brake Engineering Essay

The Material And Process Requirements In Disc Brake Engineering Essay The disc brake is a device for slowing or stopping the rotation of wheel. Disc brakes can be used on all 4 wheels of vehicle, or combined with disc brakes on the front wheels and drum brakes on the rear. Before we go in detail about the material selection, I would like to discuss the disc brake operation generally to let us understand how a disc brakes able to operate well. When the brake pedal is depressed, a push rod transfers the force through a brake booster to a hydraulic master cylinder. The master cylinder converts the force into hydraulic pressure, which is then transmitted via connecting pipes and hoses to one or more pistons at each brake caliper. The pistons operate on friction pads to provide a clamping force on a rotating flat disc that is attached to the wheel hub. This clamping tries to stop the rotation of the disc, and the wheel. On non-driving wheels, the centre of the brake disc or hub contains the wheel bearings. The hub can be part of the brake disc or a separate assembly between the wheel and hub with nuts or bolts. On driving wheels, the disc is mounted onto the driving axle and may be held in place by the wheel. On front wheel drive vehicles, it can be mounted on the front hub and wheel bearing assembly. The brake caliper assembly is bolted to the vehicle axle housing or suspension. Besides that, in most cases the brake is positioned as close as possible to the wheel, but there are exceptions. Some high-performance cars use inboard disc brakes on its rear wheels. The makers claim improved vehicle handling for this design because it reduces unsprung weight. Moreover, applying brakes can absorb a lot of vehicle energy so friction between braking surfaces generates great heat. Brake parts withstand very high temperatures. Most of the friction area of a disc is exposed to air so cooling is far more rapid than for a drum brake. Unlike with drum brakes, brake fade is rare. Because of their shape, discs tend to throw off water. So after being driven through water, they operate almost immediately. Disc brakes need much higher pressures to operate than drum brakes, so almost all disc brake systems need a power brake booster to help reduce the pedal forces that are needed from the driver. Due to the high forces needed to apply a disc brake, using it as a handbrake is less common. Therefore, some vehicles build a drum brake into the centre of the rear disc to provide for park brake operation. Possible Disc Damage Modes Discs are usually damaged in one of three ways: warping scarring cracking In addition, the useful life of the discs may be greatly reduced by excessive machining. 1.2.1 Warping Warping is caused by excessive heat buildup, which softens the metal and can allow it to be disfigured. This can result in wheel shimmy during braking. The likelihood of warping can be reduced if the car is being driven down a long grade by several techniques. Use of a lower gear to obtain engine braking will reduce the brake loading. Also, operating the brakes intermittently braking to a slower than cruising speed for a brief time then coasting will allow the brakes to cool between applications. The suitability of this is of course, dependent upon traffic conditions. Riding the brakes lightly will generate a great amount of heat with little braking effect and should be avoided. The wheel shimmy during braking is caused by thickness variation of the disc. Tests have shown that high temperature does not permanently warp discs. 1.2.2 Scarring Scarring can occur if brake pads are not changed promptly, all the friction material will wear away and the caliper will be pressed against the metal backing, reducing braking power and making scratches on the disc. If not excessive, this can be repaired by machining off a layer of the discs surface. This can only be done a limited number of times as the disc has a minimum safe thickness. For this reason it is prudent to periodically inspect the brake pads for wear (this is done simply on a vehicle lift when the tires are rotated without disassembly of the components). When practical they should be replaced before the pad is completely worn. 1.2.3 Cracking Cracking is limited mostly to drilled discs, which get small cracks around the drilled holes. These cannot be repaired. Material Requirement for Disc Brake Based on the function and the possible disc damage modes above, certain material requirement for disc brake is needed to be taking into consideration. The material requirements for disc brake are as below: High strength even at elevated temperatures High stiffness (modulus of elasticity) Low density High thermal conductivity Excellent abrasion resistance Good creep resistance 2.0 Material Selection Based on the material requirement for disc brake in section 1.3, Metal Matrix Composites has been chosen as the material for automotive disc brakes. This is because Metal Matrix Composites (MMC) is suitable to use for manufacturing automotive parts such as brake components, brake rotors for high speed trains, bicycles, and others vehicles. 2.1 Introduction to Metal Matrix Composites Metal composite materials have found application in many areas of daily life for quite some time. Often it is not realized that the application makes use of composite materials. These materials are produced in situ from the conventional production and processing of metals. Materials like cast iron with graphite or steel with high carbide content, as well as tungsten carbides, consisting of carbides and metallic binders, also belong to this group of composite materials. For many researchers the term metal matrix composites is often equated with the term light metal matrix composites (MMCs). Substantial progress in the development of light metal matrix composites has been achieved in recent decades, so that they could be introduced into the most important applications. In traffic engineering, especially in the automotive industry, MMCs have been used commercially in fiber reinforced pistons and aluminum crank cases with strengthened cylinder surfaces as well as particle-strengthened brake disks. These innovative materials open up unlimited possibilities for modern material science and development; the characteristics of MMCs can be designed into the material, custom-made, dependent on the application. From this potential, metal matrix composites fulfill all the desired conceptions of the designer. This material group becomes interesting for use as constructional and functional materials, if the property profile of conventional materials either does not reach the increased standards of specific demands, or is the solution of the problem. However, the technology of MMCs is in competition with other modern material technologies, for example powder metallurgy. The advantages of the composite materials are only realized when there is a reasonable cost performance relationship in the component production. The use of a composite material is obligatory if a special property profile can only be achieved by application of these materials. The possibility of combining various material systems (metal ceramic nonmetal) gives the opportunity for unlimited variation. The properties of these new materials are basically determined by the properties of their single components. Figure 1 shows the allocation of the composite materials into groups of various types of materials. Figure 1 Classification of the composite materials within the group of materials Although increasing development activities have led to system solutions using metal composite materials, the use of especially innovative systems, particularly in the area of light metals, has not been realized. The reason for this is insufficient process stability and reliability, combined with production and processing problems and inadequate economic efficiency. Application areas, like traffic engineering, are very cost orientated and conservative and the industry is not willing to pay additional costs for the use of such materials. For these entire reasons metal matrix composites are only at the beginning of the evolution curve of modern materials as shown in Figure 2. Figure 2 Development curve of the market for modern materials Metal matrix composites can be classified in various ways. One classification is the consideration of type and contribution of reinforcement components in particle-, layer-, fiber- and penetration composite materials as shown in Figure 3. Figure 3 Classification of Composite Material with Metal Matrixes Fiber composite materials can be further classified into continuous fiber composite materials (multi- and monofilament) and short fibers or, rather, whisker composite materials as shown in Figure 4. Figure 4 Three Shapes of Metal Matrix Composite Materials 2.2 Reason Selecting Metal Matrix Composites as Material for Disc Brake There are different types of Metal Matrix Composites in the world. But, not all the type of MMCs is suitable to be taken as material for disc brake. Thus, the type of Metal Matrix Composites that can be selected as material for disc brake due to its attractive material property as below: Aluminum Matrix Composites This is the widest group of Metal Matrix Composites. The matrices of Aluminum Matrix Composites are usually based on aluminum-silicon (Al-Si) alloys and on the alloys of 2xxx and 6xxx series which is very suitable to be taken as material for automobile disc brake. Moreover, Aluminum Matrix Composites able to give properties as show below: High strength even at elevated temperatures High stiffness Low density High thermal conductivity Excellent abrasion resistance Besides that, the ideal Aluminum Matrix Composites stress strain curve for continuous unidirectional fiber composites is presented in Figure 5. Generally, this curve consists of two stages. During the stage I, both fiber and matrix remain elastic, during stage II, the matrix deforms plastically and fibers remain elastic. There is possibly a stage III where both matrix and fibers deform plastically, but generally the fibers break before their plastic deformation. Figure 5 Ideal Stress-Strain Curve of a Continuous Fiber metal Matrix Composite Magnesium Matrix Composite Magnesium Matrix Composites are reinforced mainly by silicon carbide (SiC) particles (particulate composites). The material properties of Magnesium Matrix Composites are as below: Low density High stiffness High wear resistance Good strength even at elevated temperatures Good creep resistance Magnesium Matrix Composites are used for manufacturing components for racing cars, lightweight automotive brake system, and aircraft parts for: gearboxes, transmissions, compressors and engine. According to research by Z. Trojanova .P, Department of physics of Metals, Charles University, he run the experiment on Magnesium Matrix Composites to understand its material properties in a more detail way. Figure 6 True stress-strain curve It is interesting to note that the microstructure of AS41/SiC composite exhibits similar features with Mg2Si precipitates on the grain boundaries. Figure 6 shows typical true stress-true strain curve of the ZC63/SiC composite deformed at different temperatures. It can be seen that the flow stress decreases with increasing temperature. At 200-C, the work hardening is close to zero. This indicates a dynamic balance between hardening and softening. The temperature variations of the yield stress and the tensile strength max are given in Figure 7. Figure 7 Temperature dependence of the yield stress and the maximum stress 3.0 Manufacturing Process There are difference manufacturing process way to produce Metal Matrix Composites and here, I would like to focus on few processes which is more suitable to produce disc brake which made by Metal Matrix composites. 3.1 Liquid-State Processes Casting or liquid infiltration involves infiltration of a fibrous or particulate reinforcement pre-form by a liquid metal. Liquid-phase infiltration of MMCs is not straightforward, mainly because of difficulties with wetting the ceramic reinforcement by the molten metal. When the infiltration of a fiber pre-form occurs readily, reactions between the fiber and the molten metal may take place which significantly degrade the properties of the fiber. Fiber coatings applied prior to infiltration, which improve wetting and allow control of interfacial reactions, have been developed and are producing some encouraging results. In this case, however, the disadvantage is that the fiber coatings must not be exposed to air prior to infiltration because surface oxidation of the coating takes place. One liquid infiltration process involving particulate reinforcement, called the Duralcan process, has been quite successful as shown in Figure 8. Ceramic particles and ingot-grade aluminum are mixed and melted. The melt is stirred slightly above the liquidus temperature (600−700 °C). The solidified ingot may also undergo secondary processing by extrusion or rolling. The Duralcan process of making particulate composites by a liquid metal casting route involves the use of 8−12 ÃŽ ¼m particles. For particles that are much smaller (2−3 ÃŽ ¼m), the result is a very large interface region and, thus, a very viscous melt. In foundry-grade MMCs, high Si aluminum is used to prevent the formation of the brittle compound Al4C3, which is formed from the interfacial reaction between Al and SiC. Al4C3 is extremely detrimental to mechanical properties, particularly toughness and corrosion resistance. Figure 8 Casting process for particulate or short fiber MMCs Alternatively, tows of fibers can be passed through a liquid metal bath, where the individual fibers are wet by the molten metal, wiped of excess metal, and a composite wire is produced. A bundle of such wires can be consolidated by extrusion to make a composite. Another pressure less liquid metal infiltration process of making MMCs is the Primex process which can be used with certain reactive metal alloys such as Al− Mg to infiltrate ceramic pre-forms, Fig. 3. For an Al− Mg alloy, the process takes place between 750−1000 °C in a nitrogen-rich atmosphere, and typical infiltration rates are less than 25 cm/h. 3.2 Squeeze Casting or Pressure Infiltration Figure 9 Reactive liquid metal infiltration processes Squeeze casting or pressure infiltration involves forcing a liquid metal into a fibrous or particulate pre-form as shown in Figure 10. Pressure is applied until solidification is complete. By forcing the molten metal through small pores of the fibrous pre-form, this method obviates the requirement of good wet ability of the reinforcement by the molten metal. Composites fabricated with this method have the advantage of minimal reaction between the reinforcement and molten metal because of the short processing time involved. Such composites are also typically free from common casting defects such as porosity and shrinkage cavities. Infiltration of a fibrous pre-form by means of a pressurized inert gas is another variant of the liquid metal infiltration technique. The process is conducted in the controlled environment of a pressure vessel and rather high fiber volume fractions; complex shaped structures are obtainable (3, 4). Alumina fibers reinforced inter metallic matrix composites, e.g., TiAl, Ni3Al, and Fe3Al matrix materials, have also been prepared by pressure casting (5). The technique involves melting of the matrix alloy in a crucible in vacuum, while the fibrous pre-form is heated separately. The molten matrix material (at ∠¼100 °C above Tm) is poured onto the fibers and argon gas is introduced simultaneously. Argon gas pressure forces the melt, which contains additives to aid wetting of the fibers, to infiltrate the pre-form. Figure 10 Squeeze casting or pressure infiltration process 3.3 Sinter-Forging Sinter-forging is a novel and low cost deformation processing technique. In sinter-forging a powder mixture of reinforcement and matrix is cold compacted, sintered, and forged to nearly full density, Figure 11. The main advantage of this technique is that forging is conducted to produce a near-net shape material, and machining operations and material waste are minimized. The low cost, sinter-forged composites have tensile and fatigue properties that are comparable to those of materials produced by extrusion which is suitable for disc brake. Figure 11 Sinter-Forging techniques for producing near-net shape, low cost MMCs 4.0 Conclusion The early Lotus Elise models came with Aluminum Metal Matrix Composite (MMC) brake discs. These brakes were lightweight and a cost effective alternative to the carbon ceramic variations available recently but the only difference is they cannot operate at the same temperatures. As conclusion, based on the research above, I am confidence to said that Metal Matrix Composites is still the best for automobile disc brake in certain situation.

Marketing Communication Comparison of Shoe Companies

Marketing Communication Comparison of Shoe Companies Introduction: This report is presented with the aim of facilitating a comparative analysis of the marketing communication strategies and mix adopted by the athletic shoe brands Adidas and New Balance. This research entails a high magnitude of relevance as the two brands i.e Adidas and New Balance are operating simultaneously in the international market which is defined as being competitive. For illustrative purposes: Competitors of the Shoe Brands: Adidas New Balance Nike Puma New Balance Reebok Asics Woodlands Red Tape NIKE, Inc. Adidas-Salomon AG Ariat International AZ3 DC Shoes Fechheimer Brothers Company OshKosh BGosh Saucony Woolrich Combating completion as such is required for substance and growth.. Organizations such as Adidas, New Balance and many more are in continuity into market research to cater to consumers whose tastes and fashions are changing in rapidity necessitating variation in products by modifications, modes of advertising, sales and promotional approaches and appealing pricing strategy to attract consumers who are not only quality conscious but price conscious. To render an in-depth analysis, I propose the following: Primary Research: Consumer Poll Secondary Research: Books, Journals, Websites Analysis of Compiled data Primary and Secondary Research data employing the following business tools: S.W.O.T Analysis Marketing Mix Market and Literature Review: Origin: New Balance Shoes: New Balance Athletic Shoe was created by an orthopaedic shoe manufacturer in 1906. The individual who is credited for the birth of this reputed shoe brand is William Riley and the organization came to be known as the New Balance Arch Company. In the 1900s, New Balance Arch manufactured custom-made arch supports to rectify orthopaedic foot problems and help in relief of pain. In the year 1930, the very first handmade running spike was created by New Balance Arch. Paul Kidd acquired new Balance Arch in 1956. The Organization manufactured first running shoe employing a rippled rubber sole, which was produced with a multitude of widths in 1961. James S Davis, in 1972 bought New Balance and then it was christened as New Balance Athletic Shoe. New Balance Athletic Shoe bought the rights from Iron Age of the Dunham brand names. In 2000 the organization created the RC1001, which happened to be the primary shoe to present the N-ergy SC. System comprised of a technological superiority in the New Balance bringing about high-performance suspension system. New Balance Athletic Shoe also gained successfully the rights to the PF Flyers brand in the year 2000. New Balance Athletic Shoe commenced its first width centralized concept unit at Harrods with a merger with Sweatshop in 2001. The organization signed on the dotted line a license agreement along with the Franco Apparel Group for sale of kids apparel in 2003. It also opened its stores in Santa Barbara and Ontario in the same year. In 2003 New Balance Athletic Shoe stepped with intent to diversify into the market of China. In 2004, New Balance Athletic Shoe entered into agreement alongside New Era Cap to add in their product line performance headwear in its product line categories, a business agreement with Eyewear Designs to initiate sales of highly innovative performance sun wear and eyewear, and a mutually beneficial agreement with Moretz Sports to produce high quality performance socks. New Balance Athletic Shoe successfully acquired Warrior Lacrosse in Warren, Michigan in 2004 and also commenced its concept outlet in US and Canada at the same year. A totally-new comfort performance Shoe brand, Aravon, was by this organisation introduced at retail outlets in 2004. In 2005, Innovative Hockey was bought by the organization to function as a new section named Warrior Hockey. In August 2006, New Balance Athletic Shoe bought Brine, a reputed industry world leader in soccer, lacrosse, field hockey and volleyball, based in Milford, Massachusetts. Adidas: Adolf Dassler, a German National residing in a relatively unknown German Village created Adidas, the phenomenon in athletic shoe brand who named the shoe by utilising his nickname Adi and adding it on to the first syllable of his last name. In the very beginning Adidas hired reputed athletics to promote their product line. Jesse Owens, in the Olympic Games of 1936 wore Adidas shoes while performing at the games and later on as the brand gained popularity many sports personalities commenced sponsoring the brand. Towards the end of Seventies, Adidas gained phenomenal popularity and was dominating the global market in sportswear. Kaka, Zinedine Zidane, David Beckham and many celebrity soccer players such as e are being sponsored by Adidas. For nearly eight decades Adidas has been very much an integral part of the sports world providing state-of-the-art sports footwear, accessories and apparel. Currently, the organization takes pride in holding a global position in the sports goods sector. Adidas products especially shoes are available in almost every nation of the world proving the fact that the organization has carved a distinctive niche for itself. Adidas has emerged into a large multinational corporation. It possesses a distinctive logo and the catchy advertising slogan Impossible is Nothing further cement the brand image and popularity. The business organization with intent to have sustenance of the image it has created in the minds of the global consumers allocates huge sums in advertising and promotion of the brand. The brand employs sports stars to project its corporate philosophy of passion, grit, determination and perseverance through its Impossible is Nothing Campaign especially at the current recessional phase which is predominant in the current economic world scenario. (Borderick 2005) Methodology: Primary Research: Initially primary research method was employed. Consumers were interviewed about the two brands i.e. Adidas and New Balance Shoes. Data was compiled and a theoretical approach was devised to compare the brands. The questionnaire utilized had 10 vital questions which helped in gaining required responses for the analysis Secondary Research: While the function was carried out for the secondary research, books and websites and learning modules were referred to. On the basis on the primary and secondary research data compilation, analysis was carried out and inferences drawn. Analysis and Discussion: http://www.wikinvest.com/images/thumb/e/e7/Footwear_market_shares.PNG/400px-Footwear_market_shares.PNGPie Chart The above figure statically indicates the fact that New Balance has a large share in comparison to Adidas. Nike stands at 6% while Adidas at 16% which is almost half of Nike. Marketing Mix: http://www.soopertutorials.com/wp-content/uploads/2009/01/4ps.gif New Balance Adidas Product New Balance Athletic Shoe has created the RC1001, which stands out to be the first shoe to feature the N-ergy SC System, a technological strategy innovation in the high-performance suspension shoes The shoes are known to offer comfort and style and are light in weight. They have great value for money. The grip which the sole provides is on account of good design and is useful especially in hiking. They go with ease on the legs and prevent any kind of twist or sprain. Price Commences from a pricing range of USD 59 The basic pricing range is USD 65 onwards Place New Balance Athletic Shoe are marketed in more than 120 countries on six continents. New Balance is in possession of wholly-owned subsidiaries in the Sweden, Hong Kong, Singapore, Australia, UK, France, Germany, New Zealand, Mexico, Canada, South Africa, and Brazil. Adidas is sold in all the developed and developing economies of the world. Adidas follow one level channel or an indirect channel to make their product reach out to the final consumer. The products are manufactured by the producer and it then reaches the retailer who in turn sells it to the final consumer. Promotion The company fails to have endorsements in huge sporting events, retarding its ability to gain international brand-recognition. Adidas now just does not advertise innovatively but makes the much required impact with executions which are brilliant. Television and other forms of advertising are in regularity employed and the organization successfully conveys their characteristics of innovation and technology coupled with huge success stories with personalities such as Emil Zatopek and Mohammad Ali to name a few. S.W.O.T Analysis: (Kotler 2001) A S.W.O.T Analysis in context of a business organization assists us in comprehending the strengths of the organization, the weaknesses it possesses, the opportunities the organization could explore and the threats which could harm its growth and existence. New Balance Shoes: Strengths Innovations New Balance Athletic Shoe focuses on continuous research and development work. New Balance Athletic Shoe has brought into various new products over the years. The business house was the first to produce handmade running spikes. It also created the first running shoe having a rippled rubber sole that was produced in multiple widths. The firms continuous innovations have helped it to remain competitive and improve market share. Global reach The firm possesses a number of licensees, joint ventures and distributors all over the world. International operations help the brand to use advantage of a range of market opportunities while refraining from overexposure to any specific market. Unique approach to athletic products The Companys aim is to provide the elite and daily athlete with footwear, apparel and accessories that assure superior performance, fit, quality and comfort. Understanding that the size of feet varies among people, New Balance sells shoes in up to six different widths from a narrow 2A to an expansive 6E.The company has created 18 different foot models (lasts) to design its footwear around. Each last takes into account the users i.e. men, women and kids and the use. All in all, they create a complete fit and size profile to design a superior shoe called 360 Fit. This new approach provides the organization a competitive better advantage. Weaknesses Lacking celebrity endorsements New Balance Athletic Shoe has focused on an Endorsed by no one belief or philosophy. The company fails to undertake celebrity endorsements like its competitors Nike, Adidas and Reebok. Its brand building process are hence at a position which is disadvantaged resulting in brand unawareness up to some extent by this. Opportunities Growth in the fitness equipment market The fitness equipment market in the US and UK is expected to grow at steady rate in the near future. Fitness equipment manufacturers have now started to offer high quality equipment at lower prices. This has helped increase the penetration of these products in the home fitness market, as opposed to the earlier trend, when such products were only found in fitness and training clubs. Treadmills, elliptical machines and other types of equipment that are used for cardiovascular workout are now available to consumers at reasonable rates. This is increasing the demand for such products and New Balance is well positioned in this market through its home exercise equipment product range. Threats Rising raw material costs The principal materials used in manufacturing footwear products are natural and synthetic rubber, plastic compounds, foam cushioning materials, nylon, leather, canvas, and polyurethane films used to make Air-Sole cushioning components. As a result of rising oil prices, the prices of synthetic rubber and plastic based products has increased. Rising oil prices will further increase the prices for petroleum based products. Increasing raw material costs would increase the companys production costs and may affect its profitability. Intense competition The business is subjected to high competition with many large companies such as Nike, Adidas and Reebok. The market launch of technologically better and improved products by competitors such as Adidas and Reebok, could lead to decline in the firms market share. Further, these competitors have greater resources and strong brand names. The competition from these big brands is very high and propels the company to invest large amounts in marketing and brand maintenance strategies. Adidas: Strength: The prime strength of the organization is its 8 decades of existence in the global market. The employment of high end technology in the production process improves quality, precision and durability which are the most desired aspects by athletes. The organization has the largest international portfolio of celebrity sports ambassadors. The business as a part of promotion sponsors football teams and has a high consumer brand loyalty mainly in U.S.A and India. Statistics and surveys indicate that Adidas has the maximum level of popularity and brand image in India. Adidas possesses the largest international portfolio of sports ambassadors. The organization in continuity sponsors football teams and has a high fan following particularly in U.S.A and India. Statistics and surveys reveal that Adidas has the maximum level of popularity and brand image in India. Weakness: The pricing strategy of Adidas for all its products including athletic footwear lacks flexibility and is highly rigid and this proves to be a weakness in a general price conscious economy. Adidas is hovered over with a close competitor in the form of Nike, Puma and many more in the global market. The Indian subcontinent, which in now identified as a potentially growing market with high potential of revenue, the brand has not been showing good revenue results. In a global price conscious economy, the high level of rigidity in pricing poses a weakness. Adidas is plagued with a close competitor in the form of Nike in the global market. The Indian subcontinent, which in now recognized as an emerging market with high potential of revenue, the brand has not performed well. Opportunities: Adidas should avail the opportunity to explore new world markets in the global arena. Health consciousness among the people in general is creating a good need for athletic shoes which should be skillfully tapped by Adidas. Creative advertising employed in continuity could open up opportunities of market growth and sustenance. The brand has tremendous opportunity to explore new avenues and markets in the global market. Health consciousness among the world populace in general is creating a good demand for athletic shoes Effective advertising employed in continuity could present the opportunity of market growth and sustenance. Threats: Statistics show that Reebok, a competitor of Adidas has a good market share and employs a higher sum for market communication strategies. This presents a threat which is growing for Adidas. New entrant brands such as GAP, CAT prove to be a threat as they are eating in on the market share of Adidas which it has created over a period of time Statistic reveals that Nike, a competitor of Adidas has a large market share and allocates a much larger sum for market communication strategies. This proves to be a threat which is growing for Adidas. Relatively new brands such as GAP, CAT prove to be a threat as they are cutting in on the market share of Adidas. Conclusion: Statistics state that Adidas rules over New Balance shoes in the Global Market. Without an element of doubt both the brands fulfill the quality criteria. Their marketing approach differs creating a certain amount of limitations especially in the case of New Balance Shoes. Adidas is undoubtedly performing better and will continue to do so Recommendations: It is recommended that New Balance Shoes commence celebrity endorsement for their product and even sponsor sports events like Adidas does. The excessive competition creates this need. With a change in the promotional activities the company might not improve market share. Adidas has to focus on moving ahead of Nike which is the only close serious competitor dominating the market.

Apu and his dog :: essays research papers

Scene  Ã‚  Ã‚  Ã‚  Ã‚  Starting - A Hobo walks up to a group of chairs, where 2 other people are   Ã‚  Ã‚  Ã‚  Ã‚  Sitting, and sites next to them. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  This poor old Hobo use to be rich, now he has nothing left in the world except his pride Hobo  Ã‚  Ã‚  Ã‚  Ã‚  Hello Sir. Sir  Ã‚  Ã‚  Ã‚  Ã‚  (Turns to the side) I can’t believe this hobo is talking to me. What Gaul, to think he wants to talk to me. (Turns back toward the hobo And say in a snobby voice) Can I help you? Hobo  Ã‚  Ã‚  Ã‚  Ã‚  Why yes, would you listen to my story? Sir  Ã‚  Ã‚  Ã‚  Ã‚  (Gets up) Sorry this is my bus. Sir 2  Ã‚  Ã‚  Ã‚  Ã‚  Excuse me sir (the Hobo) I will listen to you.(moves over one seat, next to the Hobo) Hobo  Ã‚  Ã‚  Ã‚  Ã‚  why sure, this story starts a long time ago. When mullets, bell-bottoms, and disco was in style. Sir 2  Ã‚  Ã‚  Ã‚  Ã‚  O.K. keep going. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  A flashback back to a time when Apu wasn’t always called a hobo. A time when Apu was young, and full of spunk. A time when Apu, didn’t have a tan. Scene  Ã‚  Ã‚  Ã‚  Ã‚  Flash back - Desk/chairs moved out, Apu is all alone. Apu  Ã‚  Ã‚  Ã‚  Ã‚  Everywhere I go, I see girls with guys. (Emphasis) Why can’t I get one? Girl  Ã‚  Ã‚  Ã‚  Ã‚  (walks up) Hey your kind of cute. (Walks away snickering) Nar.  Ã‚  Ã‚  Ã‚  Ã‚  Another girl teases him. By now Apu has gotten use to this kind of attention. But longs for the other kind. Man  Ã‚  Ã‚  Ã‚  Ã‚  (across the room) Hey you! Apu  Ã‚  Ã‚  Ã‚  Ã‚  (look around, behind you, to the side, look around again, then finally point to yourself, and have kind of a speechless look on your face) Man  Ã‚  Ã‚  Ã‚  Ã‚  Ya you, come over here. Apu  Ã‚  Ã‚  Ã‚  Ã‚  (In a shaky voice) Why do you want to talk to me? Man  Ã‚  Ã‚  Ã‚  Ã‚  (looks left) Hey Baby, shake a leg and go get in the car.(pause) Man  Ã‚  Ã‚  Ã‚  Ã‚  O.K. Back to what we were talking about. Man  Ã‚  Ã‚  Ã‚  Ã‚  I’ve noticed that girls walk all over you, (Apu starts nodding), they make fun of you, tease you/ Apu  Ã‚  Ã‚  Ã‚  Ã‚  (cuts in) Hey, hey, (emphasis) hey I get the point.   Ã‚  Ã‚  Ã‚  Ã‚  So why did you want to talk to me? Man  Ã‚  Ã‚  Ã‚  Ã‚  I’m going to let you in on a little secret, don’t tell anyone. Apu  Ã‚  Ã‚  Ã‚  Ã‚  Sure? Man  Ã‚  Ã‚  Ã‚  Ã‚  A long, long time ago, I was just like you. A scrawny little loser who couldn’t get anyone to even walk in the same directions as myself. Apu  Ã‚  Ã‚  Ã‚  Ã‚  (loud) Whoa! You’re lying. Man  Ã‚  Ã‚  Ã‚  Ã‚  Shh, do you want me to tell you my secret or not? Apu  Ã‚  Ã‚  Ã‚  Ã‚  Go on Man  Ã‚  Ã‚  Ã‚  Ã‚  A long time ago, a man came up to me, just as I’m doing to you. He told me the same things that you are about to hear. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  (Apu and the Man look like your talking to each other) The Man and Apu talked for a long time.

FRED STENSON’S - TEETH - :: English Literature

FRED STENSON’S - TEETH - Teeth, by Fred Stenson, is an interesting short story, with a plot spread between two hockey games and the childhood memories of the main character. The story is written in first person, through the eyes of a hockey player – the main character - and the setting is in western Canada, mainly around Canadian hockey rinks and the main character’s hometown. The story presents a player, who plays hockey for money rather than for pleasure. The author of this story tries to provoke the readers, by writing through the eyes of this player, who does not love the game he plays. The idea that a hockey player – a professional Canadian hockey player – would dislike the game of hockey and still play, is what shocks, confuses and keeps the reader interested in the story. This unusual characterization of a hockey player is also important to the development of plot. Finally, this story gives people advice about how to live and enjoy life more effectively. The story begins during one of Burns’s – the main character - hockey games, on a Tuesday night, not long after Christmas. The players in his team are quite fatigued and near the end of a game. They are supposed to change lines onto the ice, but Burns is lost in a daydream about his youth and the line change goes too slowly. For some seconds there is no one on the ice except the goalie and the six members of other team. The other team scores a goal before the line change is completed and Burn’s team goes on to lose the game 5-3 (93). The reader must conclude that the loss of the game is partly the fault of the main character. This conclusion comes from the fact that he is daydreaming about his childhood, and memories of being made to play hockey by his parents. It is at this point in the story that the reader learns of Burn’s dislike for the game of hockey, and through these daydreams that the reader discovers the main character’s motivation to play the game is the money he is being paid. After the game, in the dressing room, the manager is angry and threatens to send some of the players down to the minor leagues. When the main character hears this, his reaction is not what the reader would expect of a hockey player who loves to play the game. Instead, Burns continues to daydream and shows a lack of respect for his teammates and the manager. The manager mainly blames Burns for the team’s loss, because he did not put out, and his lack of enthusiasm infects the

Dr. Johnson’s Criticism of Shakespeare Essay

Samuel Johnson (1709-1784), a flamboyant and versatile scholar, expresses his view of Shakespeare in his edition of Shakespeare’s plays which are enriched by his prefaces. But like other critics he does not eulogize the poet; on the contrary, he dwells on the faults in his plays. He shows a very balanced and unbiased mind capable of judging the merits and demerits of his plays without being influenced by the hallow effect. He reads neither to admire everything, nor does he contradict his excellence; he performs the task of weighing and considering what he reads and offers his comments which have a moral bias. In â€Å"The Preface to Shakespeare†Ã‚   he admires him as   Ã¢â‚¬Å"the poet of nature, not of learning; the creator of characters who spring to life; and a writer whose works express the full range of human passions† (Norton.1255)   His judgment of Shakespeare has both the positive and the negative aspects and he does not indulge in â€Å"bardolatry† like other critics. He believes that dead writers are unnecessarily glorified and the living ones are neglected. He rightly says, â€Å"The great contention of criticism is to find the faults of the moderns and the beauties of the ancients.† (Norton.1256) He also advocates the critical theory that an author can be evaluated only by comparing his works with others, â€Å"so in the production of genius, nothing can be styled excellent till it has been compared with other works of the same kind.† (Norton.1256) He   also upholds the view that a literary work can be called great only when it has stood the test of time. He thinks, â€Å"Shakespeare is, above all writers, at least above all modern writers, the poet of nature, the poet that holds up to his readers a faithful mirror of manners and of life.† (Norton.1257) It is difficult to surpass this succinct summing up of Shakespeare’s genius. But Johnson disparages the uncritical acceptance of Shakespeare as perfect; he points out his faults as well, without undermining his genius. Johnson praises Shakespeare’s art of characterization highlighting their variety, depth, credibility and the power of delighting his readers. Using his comparative method, he observes, â€Å"they are the genuine progeny of common humanity †¦In the writings of other poets a character is too often an individual: in those of Shakespeare it is commonly a species.† (Norton.1257) The characters and the situations are so impressive because â€Å"Shakespeare has no heroes, his scenes are occupied only by men, who act and speak as the reader thinks that he should himself have spoken or acted on the same occasion;†(Norton.1258) This culminates in his view, â€Å"his drama is the mirror of life.† (Norton.1258) Being a believer in didactic function of literature, he appreciates how his plays are full of â€Å"practical axioms and domestic wisdom† (Norton.1257) but for the same reason he criticizes him when it is absent, â€Å"He sacrifices virtue to convenience, and is so much more careful to please than to instruct that he seems to write without any moral purpose.† (Norton.1259)   It is clear that he does not believe in â€Å"art for art’s sake† like Oscar Wilde and Walter Pater. Johnson vainly castigates Shakespeare for not being a moralist, â€Å"he that thinks reasonably, must think morally, but his precepts and axioms drop casually from him; he makes no just distribution of good or evil†¦Ã¢â‚¬  (Norton.1259)

What Is Criminal Justice

A crime is committed when a person has violated the law by the state, federal government and local jurisdiction system and cannot be justified. Crime can be categorized in several types of ways; felonies, misdemeanors, offenses, treason and espionage and inchoate offenses. Felonies are considered to be major crimes which could cost an offender jail time, probation and confiscated property. The two most common models of how society determines whether a crime has been committed are criminal law and criminal justice. Criminal law relates to crime and punishment.In contrast, criminal justice focus is geared towards the right and wrong doing in situations. There is no separation between social and criminal justice because justice is portrayed by our nation’s criminal court. The law is a set of guidelines that has been applied through public establishment to regulate behavior wherever possible. Criminal law has two essential parts which are substantive criminal law that identifies c rimes and punishment the offender may face and procedural law is a method use to enforce substantive law.The government structure that applies to the criminal justice system is connected by the federal, state and local level. The government has three branches to help avert and manage crime the legislature, judiciary and the executive. The legislature division determines what is right and wrong and how congress passes laws. The executive branch enforces the law and judiciary system interprets the law. Criminological theory is an explanation of the causes of crime and how it is connected within the criminal justice system.Understanding the criminal is significant to first understand how civilization thinks and determine what acts are considering a crime. A thought based on classical and neoclassical of criminology is a choice theory. Conscious choices created by choice theory are a basic belief of criminality. To understand choice theory, it is important to first address the basic ass umptions use by classical theorist.Schmalleger (2009) stated, â€Å"Crime is caused by the individual exercise of free will. Human beings are fundamentally rational, and most human behavior is the result of free will coupled with rational choice† (pp. 83-84). Early theorist of the classical school believed that pain and pleasure were the dominate traits that governed human behavior. These early rational were replaced with a more modern rational choice theory. Scott (2000) stated, â€Å"What distinguishes ational choice theory form other forms of theory is that it denies the existence of any kinds of action other than purely rational and calculative. All social action can be seen as rationally motivated, as instrumental actions, however much it may appear to be irrational or non-rational† (p. 2). The concept of personal choice is rooted in the analysis of human behavior developed by Ceasar Beccaria and Jeremy Bentham. Bentham essentially said that an individual would co mmit a crime as long as the reward outweighed the consequences.